In the context of global COVID-19, these two years are like a "cold winter" for many industries. Many mechanical industries are facing new challenges under the background of the new economic normality.
Brick products as a member of the traditional building materials industry, cement brick machinery and equipment itself as consumables, how should cement brick machinery and equipment enterprises promote their own reform and innovation and become industry leaders.

The reform of brick making enterprises should start from themselves. Since the beginning of the year, home improvement stores in major first tier cities have set off a "wave of bankruptcy" and "cold door", people have been pessimistic about the prospects of the home improvement industry, and the brick industry is no exception. Looking back on 2020, we can say that it is mixed. On the one hand, affected by the downturn of the real estate market, the sales performance of cement brick machinery and equipment industry is not optimistic; On the other hand, due to the launch of a series of new policies in the real estate market, real estate enterprises actively destocked, the sales market warmed up again, and the brick making industry also entered a period of recovery.

If one word is used to summarize the whole year's brick making industry, it is "change". "Change" means change, but it is actually change. Insiders said that although consumers' wait-and-see mood of "seeing more and buying less" is still spreading, affected by the real estate market, people in the environmental protection machinery and equipment industry have been able to rationally look at the dormant state of the market and still have expectations for the future market. For environmental protection brick machine equipment enterprises, the reform still needs to start from themselves on the premise that the environment cannot be changed.

Cement brick machinery and equipment enterprises need to pay attention to product quality and marketing innovation. The implementation of the new environmental protection law has promoted the upgrading and transformation of the brick industry. In particular, the new national standard for environmental protection bricks officially implemented at the end of last year sounded an alarm for cement brick machinery and equipment enterprises. Only products that meet the new environmental protection indicators can be put on the market. Therefore, brand enterprises should try their best to produce more high-quality environmental protection products.
In addition, with the marketing innovation of building materials market this year, some national policies have stimulated the real economy. Narrow the gap between the rich and the poor and achieve common prosperity. Large brand enterprises have steadily occupied the market share, and small brand enterprises are facing the survival crisis. In such an environment, visionary brand enterprises began to explore the pace of transformation from single category to multi category and full category, and develop relevant commercial products.
From the perspective of brick making enterprises, under the pressure of competition at all levels, the development of cement brick machinery and equipment enterprises must also be closely combined with the trend of the times. The reform can only be carried out in the two directions of product quality and marketing. Only in this way can environmental protection brick machine equipment enterprises obtain long-term development in the white hot market competition.